Home > Frequently Asked Questions > Corporate Identity
- What is Corporate Identity?
- What is a logo?
- What is in a Corporate Identity Package?
- Is Corporate Identity related to Branding?
What is Corporate Identity?
It is the image associated with a business, and how it is perceived by its market. A logo is an important element of Corporate Identity, but even a company’s name and colours contribute to define it. Sometimes “Corporate Identity” refers simply to the designs presented on the organization’s business cards, letterhead, vehicle signage, staff uniforms, and other items, but it actually extends to advertising, publicity, customer service policies and other branding initiatives as well.
The purpose of Corporate Identity is to create a recognizable look and image for a business.
What is a logo?
Logo is short for “logotype”, which is a name, symbol or trademark of a company. It is a recognizable graphic element, representing an organization or product, that is a key part of the company’s corporate identity.
The following are examples of logos:
Some logos incorporate a symbol, and others do not. If a logo does not incorporate a symbol, it’s called a “wordmark”. A wordmark serves the same function as a logo, as the representation of the word becomes a symbol of the company.
The following are examples of wordmarks:
What is in a Corporate Identity Package?
Typically, this includes design of a logo or wordmark, as well as letterhead, business cards, envelopes, exterior/interior/vehicle signage, uniforms, and advertising specialties (such as imprinted pens).
Is Corporate Identity related to Branding?
Corporate Identity is an essential component of branding an organization. It lays the cornerstone for the image that branding is intended to reinforce in the minds of consumers through targeted programs.
