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Integrated Marketing & Branding

Home > Our Services > Integrated Marketing & Branding

Integrated Marketing & Branding Do you need help pulling it all together?

That’s what we’re here for! When you get your advertising, print or web design done by Harrison McKay, integrated marketing services are also available.


What is integrated marketing?

It’s what we call the process of ensuring that all of your promotions and communications (your printed materials, website and advertising) are reinforcing your image and message. We make the most of your website, marketing materials and advertising by getting them all working together.

Integrated marketing is an important part of “branding” your company and its products or services. When you work with Harrison McKay as your full-service design agency, we’re helping you get value for your promotional dollar by:

  • Making your advertising consistent and recognizable. You get more “bang for your buck” when your ads have a consistent look and theme.
     
  • Making your print materials recognizable, and an effective extension of your advertising program.
     
  • See the FAQ on this topic.Making your website work as a component of your overall marketing strategy, and serve a business function.
     
  • Identifying all opportunities to promote your business or reinforce your message. What is the music you play in your store, the message on your voicemail, or your staff’s clothing saying about your business? When you meet with a reporter, will you know what to say?


Don't have a marketing plan?

We can help with that too. Work with an experienced, insightful and objective consultant to get your plan on paper and into action.

Whether your business is brand new, or you’re branching out in a new direction, you can save yourself money and time by having a short- and long-term strategy in place.

Our available services:

  • Business and product naming.
     
  • Market research and feasibility analysis.
     
  • Competitive analysis.
     
  • Business and marketing plan development.
     
  • Positioning and branding.

 

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