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SERVICES & PACKAGES

Project-based marketing and design packages.

Strategy-led campaign, print and digital design, and audience outreach projects for non-profits and small businesses.

Most clients come to me with a specific need: a campaign to launch, a brand to develop, an event to promote, a brochure or booklet to create, a website page to improve, or a set of materials that need to work together.

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That’s why most work begins with a clearly defined project rather than an open-ended monthly commitment. In a free consultation, we’ll talk through what you need, what you already have, your timeline, and the best way to move the work forward. I’ll also confirm how the project fits with my current availability.

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From there, I’ll recommend the right next step. That may be a project package, a custom quote, or, for clients with ongoing needs, a short-term support arrangement.

Get beautiful, strategy-led creative that your bottom-line will love.

Choose the kind of help you need.

I need help figuring out
what to do.

For organizations that need help clarifying goals, audiences, priorities, tactics, or the best way to move forward before committing to a larger project.

 

Best for: early-stage ideas, unclear scopes, campaign planning, marketing priorities, and choosing the right mix of deliverables.

See package options:

I need to promote something specific.

For launches, events, programs, seasonal offers, customer growth campaigns, or initiatives that need a clear message and coordinated materials.

 

Best for: campaigns, events, launches, promotions, and multi-deliverable projects.

See package options:

I need materials that explain or support our work.

For organizations that need clear, polished materials to explain a service, promote a program, support sales conversations, share results, or help people understand what you offer.

 

Best for: brochures, rack cards, reports, sales sheets, presentations, handouts, direct mail, and supporting graphics that need to feel consistent and work together.

See package options:
I need my website, message, or brand materials to be clearer.

For organizations whose current materials feel unclear, inconsistent, dated, hard to explain, or difficult for customers, funders, visitors, or partners to act on.

 

 

Best for: existing websites, landing pages, brand materials, sales materials, or communications that need clearer messaging, stronger calls to action, better structure, or a more consistent look and feel.

See package options:

Packages

The packages below are designed to give us a practical starting point. After a free consultation, I’ll recommend the option that best fits your goals, timeline, and available materials.

 

If your project does not fit neatly into one package, I can combine elements, adjust the scope, or even prepare a custom quote for a one-off project such as a catalogue, landing page, report, or campaign asset.

Discovery & Direction Package

  

For clients who know they need marketing/design support but are not yet sure what to do first.

 

This short planning package helps clarify your goals, audience, priorities, message, and practical next steps before committing to a larger project. It is a good fit when you have several possible directions and need help choosing the right tactics, deliverables, or scope.

 

May include: discovery call, review of existing materials, goal/audience clarification, recommended priorities, suggested deliverables, and a practical next-step plan.

Typically
$450 - $750

Campaign Planning Sprint

  

For clients preparing for a campaign, launch, event, seasonal promotion, or customer growth initiative.

 

This package focuses on the thinking before the creative work begins. It helps define the campaign goal, audience, message, channels, deliverables, and rollout priorities so the project can move into production with a clear plan.

 

May include: campaign planning call, audience and offer review, key message direction, recommended tactics, deliverables list, simple rollout plan, and quote for implementation.

Typically
$725 - $1,000

Campaign Kit

  

For a defined promotion, launch, seasonal offer, awareness effort, or customer growth campaign.

 

This is a coordinated campaign package for clients who need a clear message and a set of materials that work together across print and digital channels. It is a good fit when you want more than a one-off graphic and need the campaign to feel planned, consistent, and ready to use.

 

May include: campaign message direction, headline/key message options, landing page or web section copy, one email/eBlast, print or digital campaign asset, graphics your team can post or use in ads, and final files for print/web use.

Typically
$1,750 - $2,850

Event/Program Promotion Kit

  

For non-profit programs, workshops, public events, cultural events, tourism activities, and community initiatives.

 

This package helps promote a specific event or program with clear, consistent materials your team can use across web, email, print, and social/ad channels. It is designed for organizations that need practical promotional assets without ongoing social media management.

 

May include: event/program messaging, web or event page copy, poster or flyer, email announcement, supporting graphics, and print/web-ready files.

Typically
$1,250 - $2,100

Growth Campaign Kit

  

For small businesses and organizations that need to generate enquiries, bookings, visits, or sales for a specific offer, service, event, or opportunity.

 

This package is focused on moving people from interest to action. It is a good fit when you have a defined offer and need the message, copy, and creative assets to support promotion.

 

May include: offer/message refinement, landing page or lead form copy, one campaign email, ad/social graphics, supporting print or digital asset, and practical recommendations for launch.

Typically
$1,600 - $2,650

Print + Digital Collateral Kit

  

For brochures, rack cards, postcards, flyers, sales sheets, handouts, or other core materials that need to work in both print and digital formats.

 

This package is for clients who need one strong communication piece, with supporting assets or alternate formats to keep the message consistent across channels.

 

May include: content review, copywriting or copy polish, layout/design, print-ready file, web-ready PDF, and matching digital graphics or adaptations.

Typically
$1,425 - $2,650

Impact/Annual Report Package

  

For non-profits, funded programs, institutions, and organizations that need to communicate results, milestones, community impact, or project outcomes.

 

This package helps turn supplied information into a clear, polished report that is easier for funders, partners, stakeholders, and community members to understand.

 

May include: report structure, copy polish, layout/design, charts or simple infographics from supplied data, print-ready PDF, web-ready PDF, and optional summary graphics.

Typically
$2,400 - $4,450

Presentation/Pitch Deck Package

  

For organizations that need a polished presentation, proposal deck, sponsor deck, sales deck, board presentation, or stakeholder update.

 

This package helps organize and design a presentation so it is clearer, more persuasive, and easier to follow. It is a good fit when the content already exists in rough form but needs structure, copy polish, and visual refinement.

 

May include: presentation structure, copy editing, slide layout/design, charts or simple visual aids, title/divider slides, and final PDF/PowerPoint files.

Typically
$1,050 - $1,780

Website Message Refresh

  

For existing websites or landing pages that need clearer positioning, stronger calls to action, better page structure, or updated copy.

 

This package is for clients who already have a website but feel it is unclear, outdated, hard to navigate, or not doing a good enough job explaining what they offer.

 

May include: page/content review, homepage or landing page copy refresh, headline and CTA recommendations, navigation/content structure suggestions, and basic SEO title/meta recommendations.

Typically
$875 - $1,800

Brand/Collateral Alignment Kit

  

For organizations with inconsistent materials, unclear messaging, or a dated visual presentation that does not require a full rebrand.

 

This package helps bring existing materials into better alignment so they look and sound more consistent. It is not a full brand strategy or logo design process, but it can help improve the way your organization presents itself across common materials.

 

May include: review of current materials, message refinement, colour/type recommendations, logo usage cleanup, visual direction, and one or two simple templates.

Typically
$1,250 - $2,300

Landing Page Refresh

  

For a specific campaign, service, program, event, or offer that needs a focused page designed to turn interest into action.

 

This package helps clarify the message, structure, and calls to action for a single page. It is a good fit when you already have a website but need a stronger page for a promotion, lead form, event, service, or campaign.

 

May include: page structure, headline and section copy, CTA recommendations, form/content guidance, basic SEO title/meta recommendations, and layout guidance or implementation within an existing platform.

Typically
$750 - $1,250

DiscoveryDirection
CampaignPlanSprint
CampaignKit
EventProgramPromoKit
GrowthCampaignKit
PrintDigitalCollateral
ImpactAnnual
PresentationPitch
WebsiteMessage
BrandAlignment
LandingPageRefresh
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Harrison McKay is a Chartered Marketer specializing in marketing strategy-led graphic design for non-profits, tourism, destination marketing, and cultural attractions. Drawing upon more than 20 years of experience in campaign planning, brand development, copywriting, and visual design, he helps organizations in Northern Ontario and beyond tell their story from strategy to execution. Harrison’s services include website updates, landing page design, email marketing, digital ad creative, campaign kits, and marketing planning, providing everything you need to plan, design, and launch communications that inspire action.

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© 2026 by Harrison McKay, Sudbury, Ontario, Canada. Privacy Policy

We acknowledge that we live and work on the traditional territory of the Anishinaabeg, within the Robinson-Huron Treaty of 1850, home to the Atikameksheng Anishnawbek and Wahnapitae First Nation. We honour the enduring presence and contributions of First Nations, Inuit, and Métis peoples in this region.

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