Business to Business Branding

Working for Science North International Sales, I developed a suite of marketing assets designed to redefine and elevate the division's brand.

Conference/Trade Show Display: Newly designed to create a welcoming space for sales conversations while highlighting key projects using fixed and digital media. Produced companion print collateral such as brochures and catalogues.

Brand Reinforcement: Developed and rebranded marketing emails, digital advertising campaigns and landing pages infusing brand themes and campaign strategies. Some of these are highlighted in the Digital Design and Print Design sections of My Work.

Reimagined Website: A key success factor in Science North Sales' rebranding was the new website. Stalled with an outside design firm, I brought it to launch with updated navigation, new copy, and new imagery. As a part of this process, I refreshed the messaging and logos of travelling exhibitions. Later, I led the development and launch of the French version of the site.